What does your brand stand for? Why purpose is key to competitive agility

Rachel Barton, Masataka Ishikawa, Kevin Quiring and Bill Theofilou

Details the findings of a global study into understanding current global consumers’ preferences, beliefs and behaviours to identify how consumer expectations are evolving.

Sustainability: Opportunities and challenges for brands

This article is part of a series of articles on sustainability. Read more.

Need to know

  • Accenture Strategy’s global studyof nearly 30,000 consumers found that 62 percent of customers want companies...

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