What does your brand stand for? Why purpose is key to competitive agility

Details the findings of a global study into understanding current global consumers’ preferences, beliefs and behaviours to identify how consumer expectations are evolving.

Sustainability: Opportunities and challenges for brands

This article is part of a series of articles on sustainability. Read more.

Need to know

  • Accenture Strategy’s global studyof nearly 30,000 consumers found that 62 percent of customers want compa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands