What brands can do to regain consumer trust over data

This article outlines how brands need to redesign the customer experience to give consumers the feeling that exchanging their personal information is worthwhile, by seeking permission through creative engagement.

What brands can do to regain consumer trust over data

Sarah HooperAmaze One

Brands need to redesign the customer experience to make consumers feel that the trade of personal information is worthwhile. Permission for data exchange should be sought through...

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