What are the values that drive car choice?

This article explains how predictive metrics can identify the changing ideals that consumers expect from their car and its high-contribution values, allowing marketers to gain a head start in the race for brand engagement.

Marketing Automobiles

This article is part of a series on marketing automobiles. Read more.

It was Eddie Rickenbacker, fighter ace, race car driver and automotive designer, who first postulated the production of a flying car in a 1924 Popular Science piece entitled 'Flying autos in 20 years'. The article set the foundation for consumer expectations for something more than the then best-selling car, the Ford Model T, a car customers could have in any colour, so long as it was black.

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