Web 2.0 attracts brands looking for customer interaction
Barry Lee
'I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people-to-people. But that was what the web was supposed to be all along.'
While user-generated content (UGC) and social networking seem to have become part of our lives only recently, this quote from Sir Tim Berners-Lee, one of the inventors of the World Wide Web, dispels any such notion.
According to him, the web was designed to be a collaborative space...