Visability adjustments in audience measurement

Erwin Ephron

Visibility Adjustment Indices (VAI) are being proposed for U.S. outdoor audience ratings.

Visibility adjustments in audience measurement

Erwin EphronEphron, Papzian & Ephron Inc.

The new advertiser interest in outdoor has an interesting double edge. Doesn't our plan to use 'visibility' adjustments (VAI)...

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