Advanced Search
More search options
Advanced Search
Sign in Get a demo Get news Do I subscribe?
  • EN
  • 中文
  • 한국어
Get a demo
Get news
Do I subscribe?
En
  • 中文
  • 한국어
  • English

Visability adjustments in audience measurement

Erwin Ephron

Visibility Adjustment Indices (VAI) are being proposed for U.S. outdoor audience ratings.
  • Outdoor & out of home audiences
  • Outdoor & out of home effectiveness
  • United States

Visibility adjustments in audience measurement

Erwin EphronEphron, Papzian & Ephron Inc.

The new advertiser interest in outdoor has an interesting double edge. Doesn't our plan to use 'visibility' adjustments (VAI)...

Learn more Get a demo
WARC An Ascential Company

© 2022 Copyright and Database Rights owned by Ascential Events (Europe) Limited

QR code for WeChat