Visibility adjustments in audience measurement
Erwin EphronEphron, Papzian & Ephron Inc.
The new advertiser interest in outdoor has an interesting double edge. Doesn't our plan to use 'visibility' adjustments (VAI)...
Visibility adjustments in audience measurement
Erwin EphronEphron, Papzian & Ephron Inc.
The new advertiser interest in outdoor has an interesting double edge. Doesn't our plan to use 'visibility' adjustments (VAI)...