Video ad length: Let’s face it, size does matter

A proliferation of video ad formats and lengths requires brand to prioritise which assets to create to ensure campaign effectiveness.

Smarter video planning

This article is part of a series of articles on smarter video planning. Read more.

It’s as simple as this: if you’re only using one video for your campaigns, you’re not reaching or engaging with all of your customers. In the last three years, we’ve seen an explosion in the world of video formats and all need to be considered to build a strong media plan in 2019. We can understand why you need multiple videos by briefly looking back at the history of video advertising.

For the last 70 years, video advertising has all...

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