Video-neutral planning: How to inspire excellent media strategies

Explores Video Neutral Planning (VNP) and covers the process by which any media planner or manager can create an improved schedule across video formats to a set budget.

Smarter video planning

This article is part of a series of articles on smarter video planning. Read more.

Media planning can be endlessly fascinating. What is the best way to split a media budget between channels to achieve your objectives? What audiences are more effective to target? What months, weeks or even hours should the brand be active in? And th

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands