Using 'Word Of Mouse' In Brand Marketing
Justin Kirby Digital Media Communications Ltd (DMC)
What is 'word of mouse' and why is it in the spotlight? Word of mouse is the online version of 'word of mouth' the wide, user-driven spread of a message or communications agent. This is also called 'viral', and its use online by businesses is often referred to as online viral marketing.
Word-of-mouse activities are becoming ...