Using sound to create a 360-degree brand identity

Andrea Newman

Details how HSBC used sound to create a 360-degree global brand identity after suffering brand value decline.

Audio: Prospering in the ever-present medium

This article is part of a series of articles on audio – prospering in the ever-present medium. Read more.

Need to know

  • HSBC had been suffering brand decline, so opted to carry out its first global brand identity ‘refresh’ in 17 years
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