Using digital media to build brand loyalty

Describes a research methodology that reveals how consumers engage with different media platforms depending on how they engage with the category.

Brand Loyalty in the Digital Age

This article is part of a series of articles on building brand loyalty in the digital age. Read more.

Nearly five decades ago, Neil Postman, American professor, media theorist and cultural critic, predicted the coming of what he termed 'media ecology'. Postman noted, "media ecology looks into the matter of how media of communication affect human perc

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