Use social networks to drive sales gains

The article reviews campaigns which deliberately used social networks to enhance reach and impact. The campaigns use bespoke content such as Svedka (a Swedish vodka in the US), E4 (a UK digital TV channel), Pepsi Max, Anti-Gun Crime (UK), American Legacy Foundation (anti-smoking) and the U.S.

Use social networks to drive sales gains

Peter Field

As we enter recession, marketing budgets are being cut and a massive increase in price promotion is taking place, neither of which will achieve the intended goal of improving profitability. A better approach is to look for ways of achieving additional campaign impact at relatively low cost, such as using social networks.

Many campaigns have benefited accidentally from social networks as consumers have picked up interesting ideas and shared them among their friends. Happy accidents are nice when they happen, but in the current climate we need to work the social...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands