Understanding attention: How to better predict impact in a modern, multiscreen world

Reveals the findings of in-depth research into understanding the attention levels dedicated to video streaming devices and platforms.

Capturing attention in the attention deficit economy

This article is part of a series of articles on capturing attention in the attention deficit economy. Read more.

The attention battleground is becoming increasingly crowded, with multiple screens vying for our attention wherever we are. While TV is still the largest video medium by watch time, there has been huge growth in subscription video streaming services,

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