Tried and texted approach to getting consumers talking
Marie Lena Tupotand Tim Stock
It seems we are truly in the midst of a recession. But what does that mean, exactly? What does it mean to consumer research? It means panic to the energy company trying to gauge true sentiment while it's being pummelled in the press. It means fear for the diamond importer wanting to launch a new brand during controversial times.
For research, it means using an authentic organic approach to understanding the consumer in their world. Unfortunately, for some brands and agencies, it means taking shortcuts...