Tried and texted approach to getting consumers talking

During a recession it becomes even more essential to understand the consumer and stay engaged. Good research requires forming a relationship with people to coax information out of them.

Tried and texted approach to getting consumers talking

Marie Lena Tupotand Tim Stock

It seems we are truly in the midst of a recession. But what does that mean, exactly? What does it mean to consumer research? It means panic to the energy company trying to gauge true sentiment while it's being pummelled in the press. It means fear for the diamond importer wanting to launch a new brand during controversial times.

For research, it means using an authentic organic approach to understanding the consumer in their world. Unfortunately, for some brands and agencies, it means taking shortcuts...

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