Trendwatch: Become an instant trend expert

This article outlines key consumer trends so that marketers can understand themes and spot nascent trends.

Trendwatch: Become an instant trend expert

David MattinTrendwatching.com

Consumer trends are no longer trendy. In fact, they're ubiquitous, thanks to a vast array of technology blogs, innovation Tumblrs, post-ironic marketing Vines, and more. But the very forces that are driving this proliferation of trend content -the ongoing innovation frenzy and hyper-accelerated change – also mean that trends are more valuable than ever. If you know how to use them.

Planning and marketing departments are turning their attention to 2015 and nothing will supercharge research, planning and ideation more powerfully than turning your team members into trendwatchers -able to spot...

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