Trendwatch: Post-demographic consumerism

This short article suggests that brands should help people break out of demographic stereotypes and express their individual identities.

Trendwatch: Post-demographic consumerism

Vicki Loomes

Back in 2014, we started talking about postdemographic consumerism (PDC). Around the world, consumers of all ages and in all markets aren't behaving as they 'should'. Instead, they're constructing new identities more freely than ever before – a

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