Total retail: Design the shopper experience

This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.

Total retail: Design the shopper experience

Aaron Shields Fitch

Admap: Total Retail

This article is from the July/August 2014 issue of Admap, which focuses on 'total retail' marketing strategies.

What's needed for both bricks and clicks retailers is a commo

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