Total Recall: advertising exposure and engagement

Steve Cox, CBS Outdoor, describes a survey designed to determine the effect of 'dwell time' (the time spent consuming advertising) on recall and involvement of posters.

Total Recall: advertising exposure and engagement

Steve Cox

The UK media industry is generally extremely well served by its standard 'currency' research. Whether it is BARB, RAJAR, NRS or POSTAR, we largely have a high degree of confidence in our respective...

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