Three steps to getting mobile programmatic right

Andrew Morsy

This article examines how the industry can combine the scale of programmatic with the reach of mobile, which could create a true powerhouse if done correctly, but has so far seen limited uptake due to lack of understanding of the potential.

A guide to mobile programmatic

Andrew MorsySizmek

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

The benefits of combining programmatic's scale with mobile's reach are clear, but a lack of understanding is limiting uptake. Andrew Morsy of Sizmek says it's time for the industry to prioritise educating marketers about the powerhouse of mobile programmatic and offers his top tips for building a successful strategy.

It's the perfect match. Mobile brings the beauty - a sleek channel that has captivated both audiences and brands, now accounting for half of...

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