There are no ‘golden rules’ for optimal frequency

Provides broad considerations for marketers when thinking about frequency, while reaffirming that there is no rule book to follow.

Frequency: How much is too much?

This article is part of a series of articles on frequency. Read more.

Need to know

  • Responsible marketers should never get to the point where they’re messaging a consumer so frequently that it becomes irritating
  • Optimal...
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