Themes in The Feldwick Factor

In the last of his Admap columns, Paul Feldwick poses the question himself, which is: 'What themes have emerged in these columns and what does it all mean for the advertising business?' Feldwick answers by saying that his columns over the past three-and-a-half years could be divided into three categories.

Themes in The Feldwick Factor

Paul Feldwick

This is the final Feldwick Factor. So I will take the liberty of posing the question myself, which is: What themes have emerged in these columns, and what does it all mean for the advertising business?

Over the last three-and-a-half years, these columns have covered a bewildering variety of topics, but very loosely they can be classified under three headings. There are naturally quite a few grey areas and overlaps, but using my own highly subjective coding system there are 12 columns in category one, 11 in category two and 16 in category...

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