Brand Loyalty in the Digital Age
This article is part of a series of articles on building brand loyalty in the digital age. Read more.
In a digital age of mass competition from startups, disrupted business models, myriad touchpoints, convoluted purchase journeys and increased consumer expectations, the importance of a strong, credible and clearly defined brand identity is the thing that determines where a brand falls on the scale of success, survival or failure.
Internet usage on mobile or tablet is now higher than desktop: the decade of technology in our pockets is officially here and has the...