The End of a Paradox: What CSR immigrants can learn from enterprising CSR natives

This paper argues that economic development will increasingly depend on responsible strategies that account for dwindling resources, in doing so, companies and brands can learn from 'corporate social responsibility (CSR) natives'.

The End of a Paradox: What CSR immigrants can learn from enterprising CSR natives

Atika MalikJWT India

Read more essays on CSR in India and related case studies on the Brands and Sustainability in India page

Summary

There is apparent tension at the heart of this title. It supposes that profitability and doing good tend not to co-exist. As economies, companies and brands have developed this fundamental dichotomy, perhaps it is even true. Profit was the governing reason for doing business and compromising the good of communities, the planet, 'bottom of the pyramid', the cost of business...

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