The birth of account planning

Judie Lannon and David Cowan

To celebrate the 50th anniversary of the birth of account planning, two industry veterans recall their time at two of the most influential advertising agencies in shaping the discipline – JWT and BMP.

Planning @50: What is its future?

This article is part of a series of articles marking the 50th birthday of planning. Read more.

Stephen King's 'big idea'

One day early in April l968, I found myself at 40 Berkeley Square for an appointment with someone called Stephen King. I had heard that J. Walter Thompson was looking for a researcher to set up a creative research unit and since I had recently come from Leo Burnett in Chicago (leaders in advertising research of all kinds), I thought this might just be the job for me. It was.

During...

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