The birth of account planning

To celebrate the 50th anniversary of the birth of account planning, two industry veterans recall their time at two of the most influential advertising agencies in shaping the discipline – JWT and BMP.

Planning @50: What is its future?

This article is part of a series of articles marking the 50th birthday of planning. Read more.

Stephen King's 'big idea'

One day early in April l968, I found myself at 40 Berkeley Square for an appointment with someone called...

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