The best way to a consumer's heart - is through it
Natts Jadaone, TBWA\ Santiago Mangada Puno
How should marketing adapt to the era of personalisation?
This essay was entered into The Admap Prize 2016. For more information visit the Prize page.
Batch processing; group message; one size fits all; majority wins; general welfare; one-stop shop – these terms all need to take a backseat for now. In today's era of personalization, "the customer is always right" and "the customer is king" are truer now more than ever.
With improving economies and...