Seize the social marketing moment
Mobile moments
This article is part of a series of articles on mobile moments. Read more
Social media has become integral to our lives, as we engage with it throughout the day. Hence it throws up perfect opportunities for brands to engage during these multiple moments, often in conjunction with TV viewing. Here is a four-step process to achieve success in moment marketing through social media.
Traditionally, big budget TV campaigns were the primary way advertisers reached a large number of consumers. However, in recent years, the prevalence of digital platforms...