The 4 steps to moment marketing success

This article presents four steps brands can take to ensure they succeed with moment marketing through social media, as they engage with potential customers, often in conjunction with TV viewing.

Seize the social marketing moment

Kirsty Brice4C

Mobile moments

This article is part of a series of articles on mobile moments. Read more

Social media has become integral to our lives, as we engage with it throughout the day. Hence it throws up perfect opportunities for brands to engage during these multiple moments, often in conjunction with TV viewing. Here is a four-step process to achieve success in moment marketing through social media.

Traditionally, big budget TV campaigns were the primary way advertisers reached a large number of consumers. However, in recent years, the prevalence of digital platforms...

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