The wide wide world of search

Frank Orman

Frank Orman, managing director of LeadGenerators, investigates search engines and discusses how marketers can make the best use of them.

The wide wide world of search

Frank Orman

The Internet has become such a vital part of our lives that it's easy to forget just how new and revolutionary the online marketplace still is. However, as with many routes to market, it has proved all too easy for marketers to put their blinkers on and carry on doing the same thing, in the same way, on the same engine as they did yesterday. The danger of this, particularly in such a young discipline as online marketing, is that such a narrow view will lead inexorably to ever-diminishing returns. The solution?...

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