the web, iTV, and P&G
Roderick White
Admap: P&G has a large number of websites, mostly branddedicated. Is P&G's use of the internet an international or a local affair?
Shuvo Saha: It has evolved over time, and it varies by product category....
The web, iTV, and P&G
Shuvo Saha, head of interactive marketing at P&G, tells Roderick White how web-based information and communication is being used by P&G both locally and internationally.
