The wanted ads

Keith Donaldson, head of research and insight at the Newspaper Society, describes the findings of a large research study undertaken in autumn/winter 2005, to determine the role of regional newspaper advertising in people's lives.

The wanted ads

Keith Donaldson

The newspaper society's ongoing dialogue with advertisers and agencies recognises a clear need to identify the position that local newspapers occupy within the evolving media landscape. The regional press has never before presented greater opportunities for advertisers, enabling them to reach a wide range of audiences across different life-stages through different platforms, from the traditional newspaper to highly-specific niche magazines and websites.

It is well documented and widely accepted that the media landscape is changing: as media options continue to diversify, audiences fragment, and as the number of commercial messages increases, consumers are becoming more...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands