The secrets of UK Christmas advertising success

Christmas is the height of the advertising year in many Western markets.

Smart approaches to occasion marketing

This article is part of a series of articles on smart approaches to occasion marketing. Read more.

Since 2014, Kantar has tested UK Christmas ads to showcase the year’s stars and to highlight the factors that drive success. With five years of learning from 97 ads, the question is, what is the secret of effective Christmas advertising and what, if