Influencer marketing: beyond the hype
This article is part of a series of articles on influencer marketing. Read more.
The nuances to influencer marketing are many - there are vloggers and bloggers, creators and curators, nano, macro and, notably, micro. So what is a micro-influencer, why do they work, and how have other brands already engaged with them? Chelsea Carter and Will Rix from Whalar, named best influencer marketing platform by Digiday, explain.
What is a micro-influencer?
In 2019, the term influencer marketing has come to mean many different things to many different people. While the...