The rise and rise of CSR
Tove OkunniwaManaging partner, MEC Sponsorship UK
Corporate Social Responsibility (or CSR) has become a red-hot issue for businesses large and small in a surprisingly short period of time. It describes the principle that companies can, and should, make a positive contribution to society.
This includes managing the social, environmental and economic impacts of their activities, being responsive to stakeholders, and behaving according to a set of values not enforced upon them by legal regulation.
The CSR agenda has been brought into sharp focus...