The next generation of international research

Giles Lury, a partner at The HPI Research Group, argues for a new approach to international research.

The Next Generation Of International Research

Giles Lury The HPI Research Group

Too much international research is still like skimming a stone across the surface of the global pond. Researchers flit across a number of markets and are expected to provide inspirational and insightful findings, but in reality they often fail to provide genuine added value....

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