The new era of personalisation?

Focuses on the new era of personalisation; what adopting a people-based marketing approach means for specific sectors and how brands can move towards being personal over just personalised.

Personalisation

This article is part of a series of articles on personalisation. Read more.

This article focuses on the new era of personalisation; what adopting a people-based marketing approach means for specific sectors and how brands can move towards being personal over just personalised.

Key areas of focus will include:

  • Why we are reaching an inflection point in how brands approach personalisation
  • How different brands can leverage a new “personal” approach to marketing, as appropriate for their sector
  • The key steps brands can take towards adopting a people-based marketing approach, focusing on people, not proxies

Definitions

Personalisation:According...

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