Personalisation
This article is part of a series of articles on personalisation. Read more.
This article focuses on the new era of personalisation; what adopting a people-based marketing approach means for specific sectors and how brands can move towards being personal over just personalised.
Key areas of focus will include:
- Why we are reaching an inflection point in how brands approach personalisation
- How different brands can leverage a new “personal” approach to marketing, as appropriate for their sector
- The key steps brands can take towards adopting a people-based marketing approach, focusing on people, not proxies
Definitions
Personalisation:According...