The Mobile First shopper strategy

Gareth Ellen

This article discusses how a mobile first shopper strategy can be used to engage consumers further, and identifies themes in this area.

Purchase behaviour
Shopper research & insight
Branded utility, product design
Evolution of retail
Customer relationship management
Sampling
Devices & apps
Mobile marketing, mobile web
Strategy

The Mobile First shopper strategy

Gareth EllenGeometry Global

We constantly engage with our mobile phones throughout the day, so these devices provide great opportunities for brands to communicate with shoppers with engaging and personal content through...

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