The Irish television market

Tom Harper, area director for AC Nielsen, describes the rapidly changing demographics and TV viewing behaviour in the Republic of Ireland.

The Irish Television Market

Tom Harper ACNielsen

During the past five years the Irish television market has displayed all the requirements for good-quality TV: characters dying out, new characters being introduced, tension, rows, price wars and even courtroom drama. To learn more about the Irish TV media market since the last Admap update [1]please read on but be warned there will...

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