The half-life of media

The 'half-life of media' is defined as the amount of time it takes for a medium to lose half its influence (analogy with radioactivity).

The half-life of media

Joe Mandese

For some time now I've been cultivating a theory I call 'the half-life of media'. And no, contrary to recent columns waxing about the influence of the internet, it has nothing to do with popular virtual community Second...

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