The future of TV

Tess Alps, chief executive of Thinkbox (the central marketing body for commercial TV in the UK), unravels the reasons why despite 2006 being a great year for UK television, the headlines were relentlessly apocalyptic.

The future of TV

Tess Alps

So Admap is devoting this feature to the future of TV. That means it thinks it has got one. Hurrah! I have been at Thinkbox for about ten months now, and I have had to spend too much time correcting misperceptions inflicted on TV's reputation by misleading interpretations of research, instead of helping advertisers grab hold of the many exciting new TV formats and technologies that are going to be part of its future.

It has felt like being in a supermarket with a crowd of boisterous children. We Thinkboxers rush around...

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