The future of TV and video

This article explores the future of TV and video content over the next five years, based on industry expert interviews, primary GroupM research and secondary research within the UK.

The future of TV and video over the next five years is one of 'more'. There will be no 'death of TV'. Instead we can expect growth of the newer and emerging forms of video to be built on the foundations of traditional TV.

This article explores the future of TV and video content over the next five years up to 2022, and is based upon a series of industry expert interviews, primary GroupM research and secondary research within the UK. It paints a picture of a future characterised by more consumption, more fragmentation and more personalisation.

More consumption:While...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands