The future of TV and video over the next five years is one of 'more'. There will be no 'death of TV'. Instead we can expect growth of the newer and emerging forms of video to be built on the foundations of traditional TV.
This article explores the future of TV and video content over the next five years up to 2022, and is based upon a series of industry expert interviews, primary GroupM research and secondary research within the UK. It paints a picture of a future characterised by more consumption, more fragmentation and more personalisation.
More consumption:While...