The future of the data and the marketing industry: The post-GDPR era, ePrivacy and responsible marketing

While the GDPR has ultimately been a success and remains a key opportunity for businesses, there continues to be a lot of uncertainty surrounding the data and marketing industry.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • The General Data Protection Regulation (GDPR) has become a de facto global privacy standard; Canada and California have since both proposed introducing similar regulations, and Apple has announced plans to roll out its GDPR compliance solution worldw

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands