The future of shopper marketing: Connect with the Mobile Shopsumer

Ken Madden

This article explains how mobile devices change the ways in which consumers research products, purchase them, and then share their purchases with their social networks.

Connect with the Mobile Shopsumer

Ken MaddenGeometry Global North America

Full integration of physical and digital store formats, the proliferation of mobile device usage and the blurring of the 'researching consumer' with the 'buying shopper' will transform...

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