You are about to start a new TV campaign. And yes, you're hoping that your message will stick this time. You are aiming for a campaign that really sets your brand apart from the competition. You want the iconic value of your brand noticed by as many viewers...
The four principles of effective TV advertising
This article introduces the Ad Impact Model, which identifies all the important elements that influence impact and the interplay between them, serving as a roadmap for creating successful TV ad campaigns.
