The five Ps for engaging in mobile moments

This article takes a look at five ways in which brands can interact positively to build influence during the many micro-moments when consumers fleetingly use their phone in the course of a day.

The 5 Ps for engaging mobile moments

Julian Smith Fetch

Mobile moments

This article is part of a series of articles on mobile moments. Read more

Smartphones have become an extension of ourselves, constantly with us; we interact with them fleetingly during multiple micro-moments throughout the day. Brands need to find ways of connecting positively and unobtrusively to build brand love and infl

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