The Feldwick Factor: who should fund the History of Advertising Trust?

In his monthly column, Paul Feldwick is asked who, if anyone, should fund the History of Advertising Trust.

The Feldwick Factor

Paul Feldwick

With falling income streams, the future of the charitable History of Advertising Trust is in doubt. Who, if anyone, should be funding it?

An advertising agency partner

The History of Advertising Trust (HAT) has recently been in the news. According to its website, HAT's annual running costs are about £250,000, with about half of this covered by its own trading activities. The remainder depends on personal and corporate donations (HAT is a registered charity). But income from both sources has declined recently. Martin Sorrell has spoken in support of HAT and personally donated £10,000. But...

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