The Feldwick Factor
Does the international reach of social media help or hinder the role of global agency networks?
Five years ago, when I finally parted company with the DDB global network, Facebook still hadn't launched to the general public, and Twitter wasn't even thought of. The present scale of both has more than doubled in the past 12 months.
It's possible that these, and other things like them that we can't even envisage yet, will, in time, lead to major changes in society and business. It's just too early to do more than speculate about what these...