The evolution of direct-to-consumer brands: Admap summary deck

A summary of new thinking and best practice on the evolution of direct-to-consumer brands from Admap.
  • Direct-to-consumer (DTC) is a disruptive brand model that involves a direct transaction between manufacturer and buyer without the need for the retailer as middleman.
  • To build a strong DTC brand you must stand for something consumers want to align with, use data to achieve bigger goals, build a rich brand ecosystem and have a brand personality.
  • The power of first party data can help you co-create new products and partnering for growth as well as using retail as a point of experience in addition to a point of sale are key opportunities DTC marketers and legacy brands need...

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