The emerging art of ‘Let-Go Media’

Joe Mandese

Joe Mandese, in his regular comment column from Madison Avenue, discusses the changes in advertising and media thinking since P&G's CEO told the industry 'to let go' and cede control to consumers.

The emerging art of 'Let-Go Media'

Joe Mandese

It has been six months since the world's largest marketer called on the advertising industry to 'just let go' and finally cede control to consumers. When A.G. Lafley, chairman-CEO of Procter & Gamble, made...

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