The Difficult Balance of Media Measurement
Roberta McConochieArbitron
Media measurement balances three marketplace forces: consumers, media and the buyers of media – advertisers and agencies. In the first decade of the 21st century, the balancing...
Roberta McConochieArbitron
Media measurement balances three marketplace forces: consumers, media and the buyers of media – advertisers and agencies. In the first decade of the 21st century, the balancing...
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