The death of demographics

Explains how age and gender stereotypes are being turned on their head and have no place in modern marketing, using 107-year-old Japanese sprinter Hidekichi Miyazaki and Millennial Mark Zuckerberg as examples.

The death of demographics

This article is part of a series of articles on how to define and reach the audience. Read more.

Dubbed Japan's 'Golden Bolt', Hidekichi Miyazaki is warming up for his signature event – the men's 100m dash. As a for

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