The customer loyalty challenge

Paul Hawkes

A customer loyalty scheme can be a highly effective marketing tool - but do they work for everyone? A checklist of criteria is offered for deciding whether a loyalty scheme is appropriate for your company.

The customer loyalty challenge

A customer loyalty scheme can be a highly effective marketing tool - but do they work for everyone?

Paul Hawkes
WITH a new scheme being launched every week, there is no hotter topic than customer loyalty programmes. From Shell's...

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